In the course of the event, SGBDD and its brands invited trade publications from the entire construction industry to share information and exchange knowledge. A "get-together" on the eve of the event ideally prepared around 800 of the participants for the fair on the following day. At exactly 9 a.m., Messe Frankfurt opened its doors to welcome the 1,500 visitors.
The exhibition consisted of four different theme worlds, which provided the visitors with simple orientation. Thanks to the division into the four different target group-oriented areas, it was possible for visitors were able to tailor their trade fair day individually to their specialist area and to design it optimally. The areas "building shell", "roofing and waterproofing systems", "interior construction / lightweight construction" and "high-quality surfaces" left the construction specialists with nothing more to wish for.